The hospitality industry is fiercely competitive, especially where hotels are concerned. A surefire way to make your hotel stand out? Excellent interior design.

According to a survey conducted by Hospitality Design magazine, 94% of respondents said that commercial interior design plays a pivotal role in the success of a hotel. Another survey, executed by the Cornell School of Hotel Administration, found that investing in high quality interior design can result in higher guest satisfaction and a higher average daily rate.

If you think about it, it makes sense. The moment you enter a new space, the first thing you do is look around! Interior design is one of those subliminal ways to communicate your brand and brand promise to your clientele without spelling it out for them.

So, the big question is this: how do you design a hotel that guests will remember?

We’ve been in the interior design industry for over a decade. We understand what design choices to make to reach every kind of target audience. Crafting beautiful hotels that guests love is one of our specialties. Here are some industry secrets on how to do it:

Create a Narrative Through Design

When devising your design plan for your hotel, think about the story that you are wanting to tell. Oftentimes, guests seek experiences that are different from their day-to-day lives—many are seeking a hotel or accommodation that reflects the culture of the place they’re staying. Think about ways to use locally sourced materials in your design. This could mean showcasing works by local artists or reflecting the area’s history through motifs and design elements in your space.

Don’t Skimp on Your Lobby

The lobby is your guests’ first glimpse into their experience with your hotel. Make it count! A well-thought-out lobby design combines aesthetics with function, creating a space that is inviting, informative, and indicative of the overall hotel ambiance. Consider elements like lighting, furniture layout, and reception area to make an impact as soon as guests step through the door.

Find a Balance Between Form and Function

While a hotel should be visually appealing, its design also has to be functional. This rule applies to every kind of interior design space, but it holds a special importance with hotel hospitality spaces. Guests gravitate towards intuitive layouts where they can move seamlessly from space to space, comfortable furniture for relaxation, and accessible amenities. A successful design caters to the needs of the guest, ensuring all design elements are not only stylish but also serve a practical purpose.

Prioritize Comfort in Guest Rooms

Guest rooms are the heart of the hotel experience. Thus, investing in high-quality bedding, ergonomic furniture, and soundproofing can improve comfort levels by a mile. A well-designed room is a refuge for guests, where attention to detail—from the choice of mattress to the ambient lighting—can make all the difference.

Personalization is Always a Plus

A personal touch here and there can go a long way. A great way to add personalization into the design of your hotel is to integrate smart technology into guest rooms. That way, guests can adapt the room environment to their preferences. Or you could do something as simple as creating personalized welcome messages to greet guests when they enter their rooms for the first time. Creativity is key, so don’t be afraid to have fun with this!

Hospitality Spaces That Break the Mold

Designing a hotel that stands out in the memory of guests requires an intricate balance of style, comfort, and functionality. At Planning Interiors Inc., we pride ourselves on delivering spaces that not only reflect our clients’ brands but also drive their business objectives. If you’re looking to revamp your hotel, give us a buzz. We’d be more than happy to help you transform it into a destination to remember.