The Importance of Branding with Office Design
Imagine you’ve established a great brand that’s hip, creative, and unique –but your office space is still just average. Nowadays, companies focus branding efforts mainly on external elements such as websites and advertisements, but often overlook the importance of branding with office design. By adding brand character and personality to your office space you not only reinforce your brand’s values to employees, but create a more cohesive brand experience across both online and offline platforms.
First Impressions Matter
It’s important that the first thing people see when they walk into your office is how you want your brand to be portrayed. The entryway sets the tone for your whole office and, as they say, you don’t get a second chance at first impressions. Now, this doesn’t mean that you have to display your brand’s logo as big as possible on the front wall, but you want people to walk in and have no doubt about which company the office belongs to. For example, we designed Allconnect’s office space to reflect their brand by incorporating their logo and new branding color pallets in the lobby and throughout the entire workplace.
Branding your company offices isn’t as simple as slapping your logo all over everything possible. Instead, keep branding consistent by using company colors as design accents and incorporating subtle company items into artwork. For example, Cogeco Peer 1’s main company colors are blue, so we integrated them into their new office design in the form of blue accent furniture, walls, and flooring. If you look closely at the wall, you can also see a short line from their mission statement – another branding element. This not only complements the aesthetic flow of the space, but promotes the company’s values and mission to employees.
Ensuring that your office space design is in line with your company’s branding demonstrates a strong cohesiveness and commitment to the brand’s values. Here at Planning Interiors, we specialize in designing office spaces that are not only unique to your brand, but reflect your company values, philosophy, and culture. Take a look at our extensive portfolio of past office designs and contact us about creating a workplace that embodies your brand.