Choosing the right artwork for your business space is a crucial aspect of commercial interior design. Well-selected art can enhance the environment, reflect your brand identity, and create a memorable atmosphere both employees and clients resonate with. At Planning Interiors, we’ve been in the interior design industry for over a decade. We understand the intricacies of how to use artwork in business spaces so they really “wow” clients, customers, and employees.
Why Artwork Matters in Business Spaces
Before getting into the details of how to select artwork, you may be wondering: how important is art in commercial interior design, anyway?
To put it simply, art is a fundamental part of any business’ interior design. It’s one of the best tools you can use to set the tone of your entire business space while reinforcing your brand values. Artwork can help employees get immersed and excited about their work, help customers understand what your business is all about, and leave a lasting impression on both.
Understand Your Brand and the Logistics of Your Space
The fact of the matter is this: the artwork you have in your business space should act as a visual representation of your brand’s identity. So, before you even think about going out and hunting for the right art pieces to blend into your business’ space, you need to get clear on what your brand stands for. Is it innovative and forward-thinking? Is it fun and quirky, or more serious and traditional?
A tech company might opt for modern, abstract pieces, while a law firm might prefer classic, timeless art. Regardless, the specific pieces you choose will all depend on your brand as well as the space you’re trying to design.
The size, lighting, color scheme, and furniture all play crucial roles in determining the type of art that will best suit the environment. Large, open areas may benefit from bold, statement pieces, while smaller, intimate spaces might be better suited for more subtle, detailed works.
Consider the Purpose and Mood of the Space You’re Creating
Different areas within a business will have different requirements for artwork. The purpose of the space and the mood you want to create should be integral in the process of choosing the right pieces.
For example, generally, the reception area is the place where visitors will immediately make their first impression of your business. With this in mind, try choosing artwork that is both welcoming and reflective of your brand’s personality. This could be a striking, attention-grabbing piece or something more serene and calming to create a relaxed atmosphere.
For conference rooms, a good rule of thumb to follow is to select artwork that inspires creativity and focus. Abstract pieces with vibrant colors can stimulate conversation and ideas, while more subdued artworks can create a calm and professional setting conducive to serious discussions.
In employee workspaces, we’re big believers in driving motivation and inspiration wherever possible. Consider pieces that are uplifting and energizing without being overly distracting. Rotating art or a gallery wall can also keep the environment dynamic and engaging.
Play with Styles and Mediums of Art
Try experimenting with different mediums like paintings, photographs, sculptures, or mixed media when selecting the artwork for your commercial space. Each medium brings its own texture and depth to a space. For instance, sculptures and 3D art can add a tactile dimension, while large-scale paintings or murals can transform an entire wall into a focal point. Whatever you choose, make sure it complements other design touches of your space to ensure cohesiveness.
Implement Personal and Local Touches
People really respond positively to custom artwork, especially if it’s reflective of the company’s journey, community, milestones, or core values. Personal, local artworks can be a lot of things–from a commissioned piece that tells your brand’s story, art pieces created by employees, or even art from your local community. Try choosing one or two to incorporate into your business somehow. It’ll have a huge impact–trust us on this one!
Atlanta’s Best Commercial Interior Design Firm
Of course, while all of the above guidelines are great to refer to, it’s important to keep in mind that sometimes, striking and powerful interior design breaks traditional rules. It’s all dependent on your business and the vision you have for your commercial space.
At Planning Interiors, we pride ourselves on our ability to design effective and beautiful commercial spaces. If you need help with anything interior design-related for your business, please don’t hesitate to reach out to our team.